Concept Research & Development
Consumer Products Overview

My projects usually start with a problem and the desire to improve something while creating a beautiful, novel or useful design.

It is not always straightforward, but a lot of research is done and sometimes competing products are dissected.

What follows is a feverish pursuit of the best solution under time,budget and technological limits. A lot of sketching both traditional and digital happens at this stage.

At some point a hero rises from all this activity, and a prototype or multiple prototypes are made.

Testing is done, problems are fixed and a lot of time scrolling and clicking in front of the computer is spent.

And once the final design is done and delivered, it is time to start a new project.